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Creative freedom in shapes, silhouettes, and graphic series

Creative freedom in shapes, silhouettes, and graphic series

customized air freshener shapes, custom-shaped air fresheners, collectible graphic series

Graphic designers can take advantage of over 200 ready-made shapes and custom templates to transform the diffuser into a true design element, consistent with the logo, product, or campaign concept. The management of graphic sets (collectible series, limited editions, color variations for different targets) allows for the creation of modular projects, in which each subject maintains a common style but speaks to specific segments of the B2B or consumer audience.

Full alignment with the brand book

brand identity on air fresheners, alignment with brand book, front and back graphics for air fresheners

Front and back printing allows for the accurate reproduction of color codes, patterns, icons, payoffs, and claims from the brand book already in use on advertising, packaging, and digital materials. Agencies can thus offer perfectly coordinated air fresheners, extending the brand's visual identity to the interior of the vehicle, with the option of integrating Extrapackaging for an additional level of graphic storytelling.

Full alignment with the brand book
Olfactory storytelling integrated into the concept

Olfactory storytelling integrated into the concept

olfactory storytelling with diffusers, fragrance selection for campaigns, consistency between visuals and scent

In addition to graphics, agencies can work on choosing essences to link the scent to the campaign concept: fresh notes for messages of innovation, citrus notes for dynamism and mobility, warmer notes for welcoming or premium atmospheres. In this way, the fragrance becomes a meeting point between visuals, copy, and fragrance, making creativity truly multisensory without repeating the content already present in the institutional sections of the website.

Creative sets for different segments and targets

graphic variations for target segments, air fresheners for audience clusters, customization for B2B targets

Design studios can develop grids of variants (colors, subjects, messages) based on the same format, adapting the diffuser to different segments: fleets, retail, services, events. This approach allows for design consistency, but with targeted variations for each audience, facilitating the creative management of multi-target campaigns without duplicating concepts already covered elsewhere on the site.

Creative sets for different segments and targets
Technical support and resources for creative professionals

Technical support and resources for creative professionals

support for graphic design studios, technical files for perfumers, creative resources for agencies

Forms, essences, and durability options already structured by carfreshener.it provide a solid technical foundation on which creatives can focus solely on ideas, layouts, and storytelling. The availability of dies, printing specifications, and examples in the gallery reduces project set-up time, allowing graphic design studios and agencies to more quickly transform briefs into concrete proposals for customized car air fresheners.