Call: +39 06 92 92 76 48 | Email: info@carfreshener.it

This site uses cookies

Sentorette and some selected third-party vendors use cookies or similar technologies for purely technical purposes and, with the user's consent, for other purposes ("statistics" and "targeting and advertising") as described in the site's cookie policy page.Cookie policy.The user can freely give, refuse, or withdraw their consent at any time.

Preferences

Your privacy preferences

This panel allows you to express certain preferences regarding the processing of your personal data.
You can review and modify your choices at any time by accessing this panel via the provided link.
To refuse your consent for processing activities described below, disable the individual controls or use the "Reject all" button and confirm that you want to save the choices made.

  • Consent Preferences
    Required
  • Content Delivery Network
    Required
  • Google Ads(Advertisement Delivery Network)
    We use Google Ads Conversion Tracking, which is an analytics service provided by Google that links data from the Google Ads advertising network to actions performed on our website. Data collected through Google Advanced Conversions may include email addresses, phone numbers, first name, last name, and address. The data will be used to improve the performance of our website, track conversion rates, and personalize the user experience. To keep your data confidential and secure during processing, the data will be hashed and used to match your Google Account and report conversions online driven by interactions with Google ads.
    REQUIRED
Save & Accept Decline Cookies
From one-way messaging to daily interaction

From one-way messaging to daily interaction

difference between traditional advertising and experiential advertising, one-way communication vs. interactive communication, air fresheners as everyday media

Traditional advertising speaks "from above" with commercials, ads, and banners that users see for a few seconds. Sentorette personalized car air fresheners transform the message into daily interaction: the brand enters the car and accompanies every trip, creating constant and spontaneous micro-contacts with the driver.

From seeing to feeling: the brand as a sensory experience

in-car brand experience, immersive marketing with air fresheners, B2B scent branding

Whereas traditional advertising mainly appeals to sight and hearing, car air fresheners add the sense of smell, one of the most powerful senses for memory and emotions. Each personalized Sentorette fragrance makes the brand experience more immersive: the logo is seen, the scent is smelled, and the car becomes a branded environment where the message is experienced, not just observed.

From seeing to feeling: the brand as a sensory experience
From time-limited campaigns to long-term contact

From time-limited campaigns to long-term contact

advertising message duration, continuous brand visibility in cars, effectiveness of personalized air fresheners

A traditional campaign has a defined flight; a personalized car air freshener remains in use for weeks or months, keeping the brand constantly in view of the driver and passengers. The shift is from concentrated visibility over time to a prolonged presence, ideal for B2B strategies that focus on recall and relationship building.

From mass appeal to personal relationships in the passenger compartment

brand experience customization, tailor-made air fresheners for B2B targets, in-car communication

Traditional advertising speaks to broad segments; with Sentorette air fresheners, communication reaches the private context of the car in a personal and non-invasive way. Graphics and fragrances tailored to dealerships, fleets, insurance companies, or corporate brands allow agencies to create brand experiences tailored to individual customers and their audiences.

From mass appeal to personal relationships in the passenger compartment
From visual impact to emotional connection with the brand

From visual impact to emotional connection with the brand

emotional connection with the brand, emotional marketing with car air fresheners, engaging brand experience

Traditional advertising focuses on visual appeal; the brand experience with air fresheners focuses on memories, sensations, and positive associations. A well-maintained and fragrant interior with a fragrance consistent with the brand's positioning makes the brand appear more attentive, reliable, and approachable, strengthening the emotional bond over time.

From purchased media to gadgets as a proprietary channel

air fresheners as a communication channel, proprietary media in cars, low-cost experiential marketing

TV, print, or online space is "rented" for limited periods; a personalized car air freshener becomes a proprietary medium in the hands of the brand. With a single production investment, the company maintains a long-term presence in the car interior, transforming the gadget into a fixed-cost, high-yield experiential marketing channel.

From purchased media to gadgets as a proprietary channel