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Recurring touchpoint in the customer journey

Recurring touchpoint in the customer journey

fragrance diffusers as touchpoints for loyalty, sensory customer journeys, daily brand visibility

A personalized car air freshener included in a loyalty program becomes a recurring point of contact between the brand and the customer: hanging from the rearview mirror, it reminds them of the brand, service, or loyalty program every day. Every time the car is used, the brand memory is reinforced and the link with the loyalty circuit is kept alive without the need for continuous push communications.

Welcome gift for activating your card or app

welcome gifts, loyalty programs, welcome gift air fresheners, incentive membership cards and apps

The air freshener can be used as an immediate incentive to sign up for physical cards or loyalty apps: customers receive a useful gift that is perceived as valuable in exchange for joining the program. This lowers the barrier to entry, increases activation rates, and ensures that the brand immediately enters the car and routine of the new member.

Welcome gift for activating your card or app
Rewards in points collections and benefits for premium status

Rewards in points collections and benefits for premium status

fragrance point collection rewards, premium status benefits, sensory loyalty rewards

Within loyalty programs, personalized air fresheners can be included as intermediate rewards or benefits reserved for gold, platinum, or VIP customers. Their perceived value is higher than that of generic gadgets, thanks to the combination of fragrance, graphic customization, and everyday usefulness, and they help make status progression in the CRM program more desirable.

Targeted mailings as a "soft reminder" to the point of sale or service

Loyalty mailings with air fresheners, point-of-sale reminders, sensory CRM campaigns

Sending a new air freshener to your best customers on a regular basis acts as a gentle reminder of your brand: the logo and any printed message invite them to return to the store, book a service, or use the app. The gift is perceived as a gesture of attention and not as simple commercial communication, improving the quality of the CRM relationship.

Targeted mailings as a
Advantages over pens, key rings, and classic gadgets

Advantages over pens, key rings, and classic gadgets

comparison between air fresheners and traditional gadgets, effectiveness of olfactory gadgets, memorability of loyalty campaigns

Unlike pens and key rings, which are often forgotten in drawers or bags, the air freshener is designed to be displayed and used for a long time in the car. It offers a multisensory experience (sight + smell) and a continuous presence, increasing the memorability of the campaign and the real value of the reward within the loyalty program.