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Multisensory touchpoint that extends the stand experience

Multisensory touchpoint that extends the stand experience

multisensory touchpoint stand, trade fair experience that continues in the car, air fresheners as an extension of the stand

The personalized car air freshener distributed at the trade show becomes an extension of the booth outside the pavilion: it carries the event's logo, colors, and message with it every time you drive. Sight and smell recall the experience at the booth, transforming the visit into a daily memory that lasts for weeks instead of just a few minutes.

Role in live marketing: creative concept support

live marketing with scent diffusers, creative support at the stand, consistency between stand and gadgets

Within live marketing activities, the diffuser acts as a physical extension of the stand concept: the theme, payoff, and visuals are repeated on the front/back and, if necessary, on the extra packaging. Agencies can thus ensure continuity between the stand architecture, graphic materials, and gadgets, making the diffuser an integral part of the creative idea and not just a generic giveaway.

Role in live marketing: creative concept support
The car as a traveling post-fair medium

The car as a traveling post-fair medium

mobile visibility after the fair, cars as advertising media, traveling brand with air fresheners

Once the trade show is over, the air freshener continues to work: every car that displays it becomes a mobile means of communication that spreads the brand in the weeks that follow. This prolongs the investment made in the stand and exhibition presence over time, generating additional visibility without further media costs.

Advantages over traditional flyers

comparison of air fresheners and flyers, effectiveness of gadgets compared to flyers, premium gifts at trade fairs

While many flyers are forgotten or thrown away shortly after the visit, the air freshener offers real utility and long-lasting use in the car. It is perceived as a premium gift, in line with the brand image, and guarantees a stronger memory of the fair thanks to multisensory contact, improving the return on investment compared to printing paper material alone.

Advantages over traditional flyers