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From physical gadgets to digital touchpoints

From physical gadgets to digital touchpoints

fragrance diffusers with QR codes, physical-digital connection, interactive B2B gadgets

The car air freshener becomes a phygital touchpoint when it incorporates a QR code or a printed call to action: the physical object in the passenger compartment guides the user to dedicated digital content (website, reserved area, promotions, contacts), transforming a simple gadget into an interactive channel that is always within reach of a smartphone.

Designing multisensory campaigns with scent + visuals + digital

multisensory campaigns with car air fresheners, in-car experience branding, sensory marketing with QR codes

Agencies can create complete experiences by combining three levels: scent (emotional engagement), diffuser design (visual impact), and QR code (access to the brand's online world). Each scan becomes a natural extension of what the customer sees and smells in the car, placing the diffuser at the center of the brand experience.

Designing multisensory campaigns with scent + visuals + digital
Custom QR codes for funnel and lead generation

Custom QR codes for funnel and lead generation

QR codes on air fresheners, phygital marketing funnels, lead generation from car gadgets

The QR code printed on the air freshener can link to landing pages, contact forms, quote requests, e-commerce sites, price lists, or exclusive content, creating measurable experiential funnels starting from the gadget. Agencies define clear steps (scan → page → action), transforming each car into a recurring access point to the brand's digital strategy.

Clear calls to action to increase scans and interactions

Call to action air fresheners, increase in QR code scans, engagement from promotional gadgets

To maximize scans, the scent diffuser must include explicit calls to action (e.g., "Scan and discover the offer," "Frame to book," "QR reserved for customers"). Graphics designed specifically around the QR code guide the eye and make interaction intuitive, increasing the engagement rate and the value of the phygital contact.

Clear calls to action to increase scans and interactions
Examples of phygital journeys for B2B

Examples of phygital journeys for B2B

B2B phygital journeys, digital campaigns with scent diffusers, use of QR codes in the corporate environment

In the B2B sector, the QR code on the air freshener can open price lists, order portals, PDF manuals, support pages, or reorder forms, simplifying life for fleet managers, dealers, and partners. Agencies can thus offer customers not just a gadget, but a practical tool that facilitates commercial processes and relationships, strengthening customer loyalty.

Measuring phygital campaigns: KPIs and tracking

measure QR code campaigns, QR code KPI trackers, phygital marketing analytics

Each QR scan is a piece of data: agencies can monitor the number of scans, times, devices, conversions on landing pages, and session duration, obtaining clear KPIs on the effectiveness of the multisensory campaign. By linking this data to distribution batches and target segments, the diffuser becomes a traceable medium within the omnichannel strategy.

Measuring phygital campaigns: KPIs and tracking
Advantages of phygital marketing with air fresheners for agencies

Advantages of phygital marketing with air fresheners for agencies

benefits of phygital marketing for cars, advantages for communication agencies, added value of gadgets with QR codes

Integrating QR scent diffusers into proposals means offering customers a physical medium that generates measurable digital traffic, extending the life of campaigns beyond commercials or social media posts. Agencies increase the value of their projects by combining creativity, sensory experience, and performance with a tool that is simple to distribute and easy to explain to marketing decision-makers.