In the product launch, the personalized car air freshener becomes the tangible version of the creative concept: its shape, graphics, and payoff recall the new product or service, while the fragrance interprets its character (dynamic, premium, reassuring). Each participant takes away from the event an object that continues to tell the story of the launch on every journey, transforming the creative idea into an everyday experience in the car.

During trade shows and conventions, air fresheners included in kits or distributed at stands add a sensory dimension to the visit: the logo remains visible, the scent continues to work after the event, and the brand follows the visitor home and to the office. In roadshows and test drives, each vehicle equipped with a dedicated air freshener becomes an integral part of the experiential journey, extending the impact of the campaign beyond the duration of the event.

To make the experience memorable, the fragrance and graphics are designed specifically for the occasion: the colors, shapes, and visual style of the diffuser follow the product or event line, while the fragrance translates the atmosphere into an olfactory key. This creates a multisensory consistency that reinforces the brand's positioning and increases the likelihood that the user will associate the memory of the scent with the launch they experienced.

Once the event is over, the diffuser continues to work: every car that hosts it becomes a traveling media outlet, carrying the logo and message of the launch around the city, parking lots, and ring roads. The experience does not end at the stand or in the conference room, but continues for weeks on daily journeys, multiplying the impressions generated by a single B2B activation.

By printing QR codes or calls to action on the diffuser, the product launch extends into the digital world: reviews, dedicated landing pages, presentation videos, and offers reserved for participants. Each scan becomes a natural follow-up to the experience at the event, allowing agencies to build measurable funnels that start with the sensory gadget distributed at the trade show or test drive.

After the launch or event, the scent diffusers can be reused in targeted mailings to key customers, hot prospects, or sales networks, keeping the memory of the presentation alive. In this way, the activation does not remain isolated, but becomes the first chapter of an ongoing B2B journey, in which each new contact reinforces the brand experience that began in person.

For agencies, using scent diffusers at launches and events means offering a creative medium that combines branding, experience, and numbers: high recall, long duration, low unit cost. Campaigns become more distinctive than traditional advertising, and the Sentorette sensory gadget offers a strong argument for pitches, competitions, and presentations to corporate clients looking for innovative but concrete solutions.