Defining clear formats (welcome, engagement, follow-up) allows agencies to strategically incorporate air fresheners into event plans, with specific roles and objectives for each phase. This reinforces the agency's consulting position, enhances the value of the personalized air freshener as an experiential lever, and integrates seamlessly with the general content already online at carfreshener.it.

Agencies can design collectible fragrance dispenser series linked to trade show days, speakers, rooms, or session themes. Each graphic design becomes a different "piece" of the collection, encouraging visitors to return to the stand or brand corner to complete the set, generating word of mouth and increasing commercial contact opportunities.

For festivals, concerts, sporting events, and motor shows, the air fresheners can be customized in special editions dedicated to individual events, tours, or teams, with exclusive graphics and slogans. The front and back surfaces allow for co-branding with sponsors or partners, offering agencies a tool to enhance sponsorship investments with an item that will remain in the public's cars for a long time.

Inside stands, festivals, or roadshows, an olfactory corner can be set up where visitors choose their favorite fragrance and graphic design. This active choice makes the diffuser a personalized experience, encourages visitors to stay in the area, and generates spontaneous social content (photos, stories, tags), increasing engagement and the echo of the event beyond the physical space.

In roadshows and multi-stop tours, scent diffusers can serve as the common thread of the format: the same basic design, with minimal variations for each city, date, or theme. This allows agencies to maintain a consistent identity throughout all stops, leaving the audience with an object that reminds them of the experience and reinforces the format's recognizability over time.

Defining concepts such as collectible series, special editions, and olfactory corners allows agencies to have reusable creative formats that can be adapted to different brands, events, and sectors by simply changing the graphics and fragrance. In this way, customized car air fresheners become a central asset for concepts for stands, festivals, and roadshows, complementing the technical and institutional content already available on carfreshener.it.