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The Sense of Smell as a New Advertising Channel: the Revolution of Multisensory ADV Campaigns

The Sense of Smell as a New Advertising Channel: the Revolution of Multisensory ADV Campaigns

Discover how integrating smell into advertising campaigns increases brand memorability and generates a deep emotional connection with the audience.

In modern marketing, the sense of smell has become a powerful communication tool. The multisensory ADV campaigns use personalized scenting to amplify the emotional impact of an advertising message. By activating olfactory memory, brands manage to create immersive experiences capable of consolidating corporate identity and increasing brand recall. The olfactory extension of ADV campaigns transforms traditional advertising into a unique sensory experience, capable of engaging customers in an authentic and lasting way.

Multisensory Marketing: Transforming Events into Immersive Experiences

How the stimulation of the five senses transforms a corporate or promotional event into a memorable and engaging experience.

Il multisensory marketing for events represents a natural evolution of experiential communication. By engaging the senses of sight, sound, touch, taste and smell, an event becomes an immersive narrative that excites and builds loyalty. Through coordinated fragrances, evocative sounds and tactile setups consistent with the brand’s identity, a brand experience is built that is unique and unforgettable. Companies that invest in sensory marketing for events enhance brand perception and increase the emotional value of their communication.

Multisensory Marketing: Transforming Events into Immersive Experiences
Multi-Sensory Marketing: How to Transform an Event into a Memorable Experience

Multi-Sensory Marketing: How to Transform an Event into a Memorable Experience

Discover how multisensory marketing can enhance your corporate events, activating the five senses to create a lasting emotional bond between brand and audience.

Multisensory marketing for events is today one of the most powerful levers to differentiate oneself. By stimulating sight, hearing, touch, taste and smell, companies can create immersive sensory experiences that communicate the brand's values and personality. Every detail — from visual design to environmental scents — becomes part of a coherent and engaging narrative.
Thanks to a multisensory strategy, a corporate event is no longer just a presentation but a total brand experience that generates emotions, strengthens brand awareness and transforms the brand's perception into an active memory. Perfect for brand activation, trade fairs, open days and promotional campaigns.